by Alano Vasquez (https://whyzelabs.com)

Today was supposed to be a normal shoot day.

It wasn't.

Parker, my son, decided he wanted to come on the road with me. So instead of going to school, he got an official shadow day at Whyze Labs.

He's never seen what I actually do. The gear. The setup. The clients. The chaos.

So I said yes.

We loaded up the car with about 10 new Whyze Labs shirts (shoutout Custom Print Bros), grabbed Chipotle because we were running on fumes, said a quick prayer over the quesadillas, and headed to the Connector JPA office to set up a podcast studio for our client Derek Minnema two days before the actual shoot.

On set, Parker watched us run cables, tape down cords so nobody trips, dial in the Lume Cube lights (3800 temp, specific brightness on each side, yes, it matters), position mics, and walk through the full setup from scratch.

At one point I told him: "You know what a CEO of an agency does? Tape. Because if you don't prevent the tripping hazards in your business, your team can't help run it."

I also asked him what he'd buy if he made a million dollars.

A basketball hoop.

Kid's got vision.

Oh, and we officially dropped the Cyberwhyze name. It's Whyze Labs now. New merch. New brand. Same mission: turn your experts into the most trusted voices in your market.

Derek had 5-6 back-to-back podcast guests coming in on a Thursday. That's three months of content in one day. Then Friday we followed him out to the Connector Highway, a 34-mile, billion-dollar infrastructure project, for drone footage and run-and-gun shoots. Then remote podcasts. Then Washington DC with board members.

This is what content as a growth engine actually looks like when it's running.

You can watch how the whole day unfolded in our latest vlog.

Watch the Vlog: “Frame by Frame” Ep. 3: 

Client Podcast Setup, New Merch, & CEO's Son's First Day on Set | Frame by Frame Ep. 3 (Whyze Vlog) - https://www.youtube.com/watch?v=9eznaEULb2w 

If you watch it, reply and tell me what you think. I read everything.

- Alano

P.S. My son’s verdict on the best thing from his first day on set? "The Chipotle part." - Haha